SearchCap: The Day In Search, April 30, 2010

By Fox News

April 30, 2010

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Tests Phone Numbers In AdWords Ads
A reader sent us a screen capture of a phone number being listed in the Google AdWords ad text. The phone number is not related to one of Google’s click-to-call features and didn’t seem to be related to a browser extension. Google confirmed that this is indeed something they are testing. A […]
Google Wins Legal Victories In Europe, US On Copyright & Trademark Issues
Google has won what appears to be a major legal victory in German (and so probably the rest of Europe) on the question of whether image search and showing thumbnails violates copyright law. The Google European Public Policy Blog succinctly describes the facts and holding:
We are heartened by the German Supreme Court´s ruling today […]
Yahoo’s Bartz Takes In $47 Million, Yang Gets One Dollar
paidContent reports on Yahoo’s executives salaries for 2009. Yahoo’s CEO, Carol Bartz earned $47 million in 2009, with a salary of $969,872 and $13 million in stock, almost $30 million in options, and some other earnings. Yahoo clarified that $42 million was not actually realized in the year and the amount Bartz will […]
Conversion Optimization: Do This First, Part 2
In my last post, Conversion Optimization: Do This First we used our analytics package to identify the pages that were important in the conversion optimization process. This month we’re going to look at some tools and techniques which will help us identify which elements of these pages and processes are in need of improvement.
By now, […]
Usability Testing Tool Review: Usabilla
We’re seeing a boom period in the development of new tools for usability testing, which is a great trend that foretells better web experiences in the coming years. Today I’m going to look at Usabilla, which my friend Keri Morgret and I used on her site Strike Models, which sells products for building remote controlled […]
Google’s Brand Gets Thumbs Up; Google Buzz Not So Much
Two conflicting looks at Google earlier today that we’ll pass along, starting with the good news for all inside the Googleplex.
Google ranked number one on the Most Valuable Global Brand on the BrandZ Top 100 list, with a “brand value” of $114 billion. That’s a 14% increase over 2009 for Google. (Microsoft was fourth on […]
YouTube Surpasses 13 Billion Videos Viewed In March, comScore Says
There seems to be no end to our collective appetite for watching video online. According to the latest comScore numbers, more than 180 million U.S. internet users watched video online during March. That number is a 3.5% jump from the February video viewing audience.
As you’d expect, the vast majority of all this happened on YouTube. […]