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SearchCap: The Day In Search, April 29, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Last Call For Speakers For SMX Advanced

    We’ve got the agenda for SMX Advanced mostly finalized, still have a few openings. Interested in speaking? Here are the sessions where we’re still looking for speakers:

    Location Services: The New Local Search?
    What You Don’t Know About You Tube
    Twitter, Real Time Search & Real Time SEO
    Amazing PPC Tactics

    Do you have something interesting to say about any […]

  • Google’s Preferred AdWords API Pricing Model Equals Big Changes

    Google announced Monday about upcoming changes to its AdWords API fees. This change has been a long-time waiting for many agencies that have often had a constant battle gaining respect from Google.
    The Google API platform is structured to allow developers to interact with AdWords. This permits agencies to create their own bidding and reporting tools. […]

  • Google: Now Recommending Brands For Searches

    First Google rolled out recommendations for “pages similar to” earlier this week, now they also appear to be testing brand recommendations in response to certain queries. As I reported at the Search Engine Roundtable, some users are seeing “brands for” recommendations for searches such as [digital cameras], [cheap laptops], [label printers], [fishing rod] and […]

  • SEMPO Announces New Leadership

    The Search Engine Marketing Professional Organization has announced the new slate of officers for the search marketing advocacy and education association. The officers for the coming year are:

    Chairman: Jeffrey Pruitt, CEO of Tallwave (re-elected chairman)
    President: Chris Boggs, Director, Search Engine Optimization, ROSETTA
    Vice president: Dave Fall, SVP Product and Operations, Clickable, Inc.
    Treasurer: Margaret Willette, Search Marketing […]

  • How To Use E-mail To Benefit SEO

    Most of you reading this headline will probably think I’m crazy. We all know that search engines do not crawl or index e-mail. What we forget is that you do have the option to view a copy of the e-mail you receive in a browser. Usually this is reserved for e-mails that are sent from […]

  • Yahoo Search Update: 4/29/2010 Weather Report

    Yahoo announced a new search index and algorithm update today. The update involves crawling, indexing, and ranking algorithms changes over the next few days.
    Yahoo said, “you may notice some ranking changes and page shuffling during the process, which we expect to complete over the next few days.”
    The last Yahoo update […]

  • Google Making Changes To Canada Maps, Now “Owns” The Data As In US

    After the search box, perhaps no other Google product is so synonymous with the company as Maps. Over time Google has come to see its mapping offering — now extended to mobile — and the underlying local data as more and more strategic. To that end, last October in the US Google replaced maps data […]

  • Keyword List Building 101

    After doing all of your research, you now have a pretty good crop of data to sift through. Remember, during the Research Phase, we collected every keyword we found during our various investigations. Check out this article for a comprehensive recap of Research Phase posts from this column regarding PPC research.
    Some of sources […]

  • Google Upgrades Mobile Image Search

    Another day, another new and/or improved search tool from Google. Yesterday it was an improved mobile version of Place Pages, and today’s announcement is an upgrade to Google’s mobile image search for iPhones and Android devices.

    The changes include showing square thumbnails to maximize the number that appear after a search, swipe-based navigation (like iPhone users […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual



Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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