SearchCap: The Day In Search, April 28, 2010

By Fox News

April 28, 2010

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google To Phase Out Old Keyword Tool In Exchange For New Version
If you try to access Google’s external keyword tool, you may notice that you are sent to the new keyword tool Google began offering in September 2009. A Google spokesperson told me that they are now encouraging users to use the new tool over the old tool and have decided to direct a portion […]
Report: Apple Buys Mobile Search App Siri
Siri describes itself not as a “mobile search tool,” as I have in the headline, but rather as a “virtual personal assistant.” The company went public with its technology and iPhone app just a few months ago and now Apple has reportedly acquired it for an undisclosed sum that is likely more than $50 million […]
Facebook Top Search Query At Google, Bing & Yahoo
Guess what search term was the top search term at Google, Bing and Yahoo for the month of March? It was Facebook! Hitwise released data for the four weeks ending March 27th saying that across the three major search engines, the top query is the term [facebook].
Of the search terms they tracked on Google, […]
Eric Ward Moves To AdGooroo
Few people have been building links professionally as long as Eric Ward. Long an independent, Eric is now joining AdGooroo as a “link evangelist.”
From today’s press release:
In his role as link evangelist, Ward will continue to improve Link Insight’s feature set and also interact with agencies and Link Insight subscribers. As he has […]
Will New Changes To Google Places Help B2B Marketers?
Recently, Google enhanced several features of its Local Business Center and rebranded it Google Places. Among the new features is an ability to specify the regions a business serves. But will the new changes help B2B marketers serving a larger region get found?
Most B2B company locations serve a large region, and it can be challenging […]
SEO Roadmap & Strategy: Getting Aligned With Product Development
SEO roadmaps are very important for an in-house SEO. They are the basis for task prioritization, seeing how things fit into the grand scheme, and they give you a broad understanding of which projects you want to push. The best part is, you now have the ability to match up your roadmap to the product […]
Yahoo: Search Local Menus For “BLT” Or “Hamachi”
Yahoo is introducing a useful new capability in search and Yahoo Local: the ability to search for specific meals or menu items and find them at local bars and restaurants. Yahoo says it’s extracting unstructured data from restaurant menus online and making them searchable:
By using Yahoo!’s search science to extract structured content – in this […]
Known Issue With Google Sitemaps Index Count
The Google Webmaster Central team posted a known issue report with a bug in the reporting engine within Google Webmaster Tools. The indexed URLs report is currently showing 0 pages indexed for most sites who have submitted sitemaps to Google Webmaster Tools.
The notice reads:
The indexed URL counts for Sitemaps that you have submitted in […]
Microsoft Moves To Gain Licensing Royalties From Android
The clever folks in Redmond (aided by their attorneys) appear to have found a way to gain “licensing revenue” from Android phones. That’s right. Android the OS is “free,” and that was seen, early on, as a competitive advantage vs. Windows Mobile, which had exacted a price of up to $15 dollars per unit from […]
Be Careful When Your Affiliates Practice Link Cloaking
If you run an affiliate program you may have noticed that some of your affiliates use a practice known as “link cloaking.” Link cloaking is a method used to make a long affiliate URL link into a shorter and prettier one—often to the detriment of a brand.
One of the most common forms of link […]
Google’s Place Pages Go Mobile
Google has announced that its Place Pages now come in a mobile version. Users of Android-powered mobile devices and iPhone/iPod Touch users should be able to see the new mobile place pages now.
They’re quite similar to what you’re used to seeing in Google Maps, with business/place information, a collection of reviews, images, and so forth. […]