SearchCap: The Day In Search, April 19, 2012

By Fox News

April 19, 2012

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Home Depot To Correct Misleading Link Request
It read like one of those bad link requests you get. Link to me, and you’ll rank better. It even suggested hiding the link. But the request was from Home Depot, to its network of nearly 2,000 service providers. Now that it’s come to light, the home improvement store chain says it is correcting the […]
Free webcast: Google+ and Social’s Impact on Search
Tuesday, April 24th – 1 PM EST/10 AM PST Google+ and Social’s Impact on Search Speakers: Monica Wright, Search Engine Land Julia Schoenegger, Searchmetrics Monica Wright from Search Engine Land shares tips on Google+ to get the best results with Google Search. And Julia Schoenegger from Searchmetrics will explore social media messaging and branding as […]
No, Bing Doesn’t Support Pagination Attributes to Consolidate Pages In A Series
Last week, the Bing Webmaster blog published a post about how Bing handles rel=”next” and rel=”prev” attributes. On the surface, it seemed as though Bing was announcing that it now supported these tags in the same way Google does. Last September, Google announced support of the rel=”prev” and rel=”next” attributes to designate paginated content, which enables […]
This Old Website: What Bob Vila Can Teach You About SEO
I admit that I am more than just a tech geek. I actually enjoy watching the TV show “This Old House.” I started watching it way back when Bob Vila was the host (does anyone else remember Bob Vila?). I have been a fan of the show over the years, and for most of the […]
Benefits Of Cross-Channel Analytics For Search Marketers
John Wanamaker once stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” One of the things we love to tout as search marketers is our ability to track our efforts. We pride ourselves on it. But, as much as our tracking capabilities would leave Wanamaker dumbfounded, […]
Getting Started With Google Shopping Feeds
With the amount of news we read each day about Google, the words “Google” and “secret” are rarely thought of together. Yet, one of the best-kept “secrets” for creating incremental traffic to online retail sites is actually Google Shopping. Not only is this traffic “free,” but the conversion rates are often higher than the more […]
Dropped In Rankings? Google’s Mistake Over Parked Domains Might Be To Blame
Search rankings got you down on Google recently? It’s not the expected over-optimization penalty, as some have been guessing at. Rather, Google may have thought your site was a “parked domain,” when it wasn’t. Search forums like Webmaster World and Google’s own search discussion areas have had much discussion about recent drops in ranking, such as here, here and […]
AT&T Interactive: More Than 30 Percent Of Searches On Network Are Mobile
AT&T Interactive released its Q1 2012 “Local Insights Report” (.pdf) earlier today. The report covers search activity on AT&T Interactive’s various properties (online, mobile and IPTV), which together comprise its YP Local Ad Network. The data in the report are gleaned from more than 190 million monthly searches across the network. Below are the overall […]