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SearchCap: The Day In Search, April 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo Hires Ex-MSFT Blake Irving For ‘Product Vision’

    One could argue that Yahoo CEO Carol Bartz cut lots of fat at Yahoo and stabilized the organization after a period of takeover turbulence and uncertainty. To some degree she brought a kind of “vision” to the company (cut costs, focus on core strengths and content). However there’s also a sense that Yahoo is not […]

  • Google To Fly Stranded Googlers In Europe Out Via Private Jets

    Business Insider reports that Google is planning on flying out some of their employees who are stranded in Europe due to the volcanic ash distributing scheduled air travel. Google will reportedly be using private jets to fly them out from European Google offices such as Dublin, London, and Zurich.
    Business Insider received […]

  • Iceland Volcano Maps: Where’s The Volcanic Ash? What Airports Are Closed? Plus, Refugees Tweeting!

    Ash from the Eyjafjallajokull volcano in Iceland continues to ground flights across Europe. Indeed, I’m hosting a friend from Britain who can’t get home due to the volcanic ash crisis. This is an event made for mapping. So what have we got out there? Below, satellite images, a great New York Times airport closure […]

  • Publisher Hearst Ready To Buy iCrossing

    Venerable search marketing firm iCrossing is about to be acquired by publisher Hearst, according to the Wall Street Journal:
    Under the deal, which is in the final stages of negotiations, iCrossing, one of the nation’s biggest independent digital-marketing shops, is likely to fetch about $375 million, plus bonus payments if it reaches certain […]

  • Why You Should Attend SMX Advanced 2010: A Personal Preview, From Danny Sullivan

    In about two months, our thrice sold-out SMX Advanced search marketing conference returns to Seattle. Below, a personal virtual tour about why I believe this is a must attend event for serious search marketers. Learn more about the show and why you should book now, not only to save with the early bird deadline expiring […]

  • 5 New Paradigms For Link Building Success

    Link building has changed. Over the past several years, a shift has taken place that has removed much of the meritocratic, or natural reward, of high-quality content with quantities of high-quality links. This self-guided sharing by website owners is becoming rare. Competition and noise on the web, combined with financial incentive surrounding links, has made […]

  • Supercharging Your Ads With Google Sitelinks

    At SMX West last month, in a session called “Supercharging Your Descriptions With Sitelinks,” Google Senior Product Manager Jerry Dischler covered various strategies related to Sitelinks—specifically for the new Google AdWords ad unit that offers additional links below the main destination URL. (There‚Äôs a similar new listing format for organic search as well, which may […]

  • Twitter: The Impending Local Search Tsunami?

    Last week at the Chirp conference, Twitter announced three big initiatives that have the potential to collectively rock the world of local marketing:

    Points of interest: If someone tweets from a specific place, users will be able to see the place and other tweets from the same location. Think of this like “twecking in”.
    Promoted tweets: […]

  • Google Out To Hurt Companies That Issue Press Releases, At Least According to Reuters

    Last week, Google made a bold move that some worry may block audiences from information and harm individuals. This move sent controversial shockwaves through the investment community and mainstream media! It was unorthodox and raised many questions!
    Or maybe not.
    The bold move? It issued its first quarter 2010 financial results on investor.google.com and said that future financial […]

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