Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Yahoo Hires Ex-MSFT Blake Irving For ‘Product Vision’
One could argue that Yahoo CEO Carol Bartz cut lots of fat at Yahoo and stabilized the organization after a period of takeover turbulence and uncertainty. To some degree she brought a kind of “vision” to the company (cut costs, focus on core strengths and content). However there’s also a sense that Yahoo is not […]
- Google To Fly Stranded Googlers In Europe Out Via Private Jets
Business Insider reports that Google is planning on flying out some of their employees who are stranded in Europe due to the volcanic ash distributing scheduled air travel. Google will reportedly be using private jets to fly them out from European Google offices such as Dublin, London, and Zurich.
Business Insider received […] - Iceland Volcano Maps: Where’s The Volcanic Ash? What Airports Are Closed? Plus, Refugees Tweeting!
Ash from the Eyjafjallajokull volcano in Iceland continues to ground flights across Europe. Indeed, I’m hosting a friend from Britain who can’t get home due to the volcanic ash crisis. This is an event made for mapping. So what have we got out there? Below, satellite images, a great New York Times airport closure […]
- Publisher Hearst Ready To Buy iCrossing
Venerable search marketing firm iCrossing is about to be acquired by publisher Hearst, according to the Wall Street Journal:
Under the deal, which is in the final stages of negotiations, iCrossing, one of the nation’s biggest independent digital-marketing shops, is likely to fetch about $375 million, plus bonus payments if it reaches certain […] - Why You Should Attend SMX Advanced 2010: A Personal Preview, From Danny Sullivan
In about two months, our thrice sold-out SMX Advanced search marketing conference returns to Seattle. Below, a personal virtual tour about why I believe this is a must attend event for serious search marketers. Learn more about the show and why you should book now, not only to save with the early bird deadline expiring […]
- 5 New Paradigms For Link Building Success
Link building has changed. Over the past several years, a shift has taken place that has removed much of the meritocratic, or natural reward, of high-quality content with quantities of high-quality links. This self-guided sharing by website owners is becoming rare. Competition and noise on the web, combined with financial incentive surrounding links, has made […]
- Supercharging Your Ads With Google Sitelinks
At SMX West last month, in a session called “Supercharging Your Descriptions With Sitelinks,” Google Senior Product Manager Jerry Dischler covered various strategies related to Sitelinks—specifically for the new Google AdWords ad unit that offers additional links below the main destination URL. (There’s a similar new listing format for organic search as well, which may […]
- Twitter: The Impending Local Search Tsunami?
Last week at the Chirp conference, Twitter announced three big initiatives that have the potential to collectively rock the world of local marketing:
Points of interest: If someone tweets from a specific place, users will be able to see the place and other tweets from the same location. Think of this like “twecking in”.
Promoted tweets: […] - Google Out To Hurt Companies That Issue Press Releases, At Least According to Reuters
Last week, Google made a bold move that some worry may block audiences from information and harm individuals. This move sent controversial shockwaves through the investment community and mainstream media! It was unorthodox and raised many questions!
Or maybe not.
The bold move? It issued its first quarter 2010 financial results on investor.google.com and said that future financial […]
Search News From Around The Web:
Applications & Portal Features
Business Issues
- What’s bugging Google investors?, FT.com
- Alibaba Reports Hacker Attacks, Wall Street Journal
- Microsoft Online Ad Exec Howe To Quit, paidContent.org
- Why Yahoo Ought to Follow Google’s Lead on China, CBS News
- Yahoo’s Carol Bartz Makes FORTUNE, Yahoo! Advertising Blog
Local, Maps & Mobile
- Google Nexus One a ‘Big Success,’ Says Report, eWeek
- Imagery for Qinghai, China earthquake, Google LatLong
- Local Search Talk Series Part 5: Ed Reese Interview, Nifty Marketing
Link Building
- 12 Ways To Get Inbound Links Using Social Media, Shimon Sandler
- Futuristic Ways of Creating Automated Link Building Tools, SEOmoz
Paid Search & Contextual
- Google Ad Manager is upgrading to DFP Small Business, Google Ad Manager Blog
- Starting A PPC Agency: How To Position, PPC Blog
Searching
- Google Puts Its $50 Million To Work, Starts Using Aardvark For Help Support, TechCrunch
- Academy Awards Redux, Wolfram|Alpha Blog
- Controversial content and free expression on the web: a refresher, Official Google Blog
- Guy Wants To Propose To Fiancé On Google Home Page, Search Engine Roundtable
- Quintura Releases Quintura Site Search, Version 2.0, Quintura blog
SEM Industry
- Patent Guru: How Bill Slawski Gets SEO Advice Directly From Search Engines (Part 2), Search Marketing Standard
- Hearst Near Deal for Digital-Marketing Firm iCrossing, Wall Street Journal
- Where Are Skilled, Generous SEO’s?, Cre8PC
SEO & SEM
- Defining Your Target Audience for SEO, Yahoo! Search Marketing Blog
- Improve your ads to capture more customers, Inside AdWords
- Covario Rates Top 100 Multichannel Marketers on SEO Health, Covario
- Do SEOs Prefer Page Creation Via CMS Or By Hand?, Search Engine Roundtable
- For Google, the Only Content is Useful Content, dailyseotip.com
- Give and Take: Leveraging Company Policy for SEO, SEO.com
- Optimizing Your Content Marketing Strategy – 6 Questions to Ask, Online Marketing Blog
- Should I spend time on meta keywords tags?, YouTube
- Soovle: Have Fun with Your Keywords, Search Engine Journal
- Tips for planning multi-language websites, econsultancy.com
- Updated malware feature in Webmaster Tools, Official Google Webmaster Central Blog
Social Media
- How Big Is Twitter Really?, TechCrunch
- Facebook Looks to Extend Its Presence, New York Times
- Facebook to target ads based on users’ trail, FT.com
- Connecting to Everything You Care About, Facebook Blog
- Facebook’s New Like Button Will Power A Behavioral Ad Network, All Facebook
- How Tech Start-ups Like Foursquare and Meetup Are Trying to Overthrow Old Media and Build a Better New York, New York Magazine
- Video: Twitter’s 140 Second Tour Of Promoted Tweets, TechCrunch
- Why the Library of Congress cares about archiving our tweets, Ars Technica
Video, Music & Image Search
- YouTube Videos May Get "Operation Aborted" Error in Internet Explorer, Search Engine Roundtable
Other Items
- Above Google’s Webmaster Guidelines and Elsewhere: "Make your website Google Chrome-friendly", Google Blogoscoped
- The art of search results, Official Google Blog
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