SearchCap: The Day In Search, April 15, 2010

By Fox News

April 15, 2010

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google’s First Quarter 2010 Results Show 23% Revenue Increase
Google announced earnings, showing a 23% increase in revenue from the first quarter of 2009 to the first quarter of 2010. Google earned $6.77 billion for the quarter ended March 31, 2010. Google’s operating income was $2.49 billion, or 37% of revenues and net income was $1.96 billion up from $1.42 billion […]
The New Mobile SEO: What You Need To Know
Mobile search engines have different bots and algorithms than those used for traditional web search. They evaluate your website as if it was being rendered on a mobile phone, and they rank results partially based on how well the page will render on the type of phone that submitted the query. If you look in […]
The Mobile Year…Again?
As I’m sure many of you have heard, this is the year of mobile. Well, a year of mobile, if you listened to Steve Ballmer of Microsoft at SMX West last month. Regardless of whether mobile search hits the volume levels that have been suggested, what is clear — is that mobile ads, mobile search, […]
10 Crucial Questions Before Building Your PPC Campaign
Congratulations! You have completed the Research Phase of your advertiser’s PPC account. You should already have a ton of data on your advertiser’s keyword landscape, including details about your preferred keywords, competitor campaigns, ads and landing pages that are being used in paid search marketing efforts relevant to your category of interest.
Now […]
Google Showing Clickthrough Data In Webmaster Tools
We don’t know yet know if it’s a test or a permanent addition, but at least some webmasters are seeing clickthrough statistics in their Google Webmaster Tools accounts. We assume this is strictly organic clickthrough data. This appears to have been noticed first by Dutch search marketer, Karel Geenen. And I’m seeing it in my […]
Google Testing A Twitter Follower Finder Tool
A month ago in this space, I wrote up a a fairly lengthy article — How To Find The Right People To Follow On Twitter — that listed numerous tools and tips for finding the the right Twitter users to follow. Google, which wants to be involved in pretty much any search-related activity you do, […]