SearchCap: The Day In Search, April 14, 2010

By Fox News

April 14, 2010

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Webmaster Tools Expands Top Search Reports & (Now) Charts
The Google Webmaster Central blog announced new enhancements to the “top search report” under Google Webmaster Tools. The new top search report is now filled with more details, more search terms, pretty charts and better filtering of the data. Let me take you through the various options.
The first thing you will […]
Twitter Does 19 Billion Searches Per Month, Beating Yahoo & Bing (Sort Of)
How many searches does Twitter handle per month? We’ve finally got a figure: 19 billion. That has Twitter doing over nearly five times the queries that Bing handles and about 20% of those that mega search star Google processes. But hang on. Even Twitter cofounder Ev Williams says the figures aren’t all apple to apples.
At […]
All The Old Tweets Are Found: Google Launches Twitter Archive Search
Google has launched a Twitter archive service, giving it a more comprehensive index of tweets over time than even Twitter itself. (See Danny’s Where Have All The Old Tweets Gone?) Meanwhile, Twitter gets a logo presence in Google’s search results, the first time Google’s featured a partner like this.
The Google blog […]
Google Adds Recipes To Rich Snippet Markup
The Google Webmaster Central blog announced a new supported rich snippet markup format for recipes. The rich snippets for recipes include user ratings, preparation time, recipe type, a picture and more. Here is an example:

The full available attributes you can define include name, recipeType, photo, published, summary, review, prepTime, cookTime, totalTime, nutrition, […]
Branding, Direct Response, Intent & How Search Made Us Soft
The old has become new again. Back in the day, when setting budgets for mailing paper things in bulk to prospective customers, marketers asked themselves crucial questions. “Will the ROI of this direct response mail piece justify the investment of paper, printing, postage and fulfillment?” If not, “is the objective a more cosmic value, in […]
How To Help Key Stakeholders Visualize Your Conversion Tests
So you’ve assessed the feedback from your surveys and usability tests, analyzed the site within an inch of its life for obstructions in the customers’ paths, fixed the glaring errors and now you are ready to start devising some tests that will send the site into overdrive. However, if you are trying to explain your […]
Bing Testing Twitter In Search Results
As part of a new test, some Bing users may be seeing Twitter messages mixed in with the regular search results on Bing.com. In a blog post today, Bing explained that the test involves two types of Twitter integration:
First, on searches that Bing identifies as hot/trending, tweets will show up in the search results page […]