SearchCap: The Day In Search, April 13, 2010

By Fox News

April 13, 2010

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

The Medium Is The Message In Link Building
In 1964, Marshall McLuhan proposed the idea “that media itself, not the content it carries, should be the focus of study.” He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself. He gave […]
Going Glocal: Managing A Brand’s Global Social Profiles On Facebook
Having spent 2009 being beaten in the hype stakes by Twitter, Facebook has started off 2010 with the last laugh. While Twitter’s growth is apparently stalling, Facebook goes from strength to strength and is now, arguably, the world’s largest digital media ‘owner’ other than Google. Its audience is now a very international one, with 70% […]
Google Makes AdSense Link Units “Much Smarter”
The Google AdSense Blog announced they have made the “biggest performance overhaul” to the AdSense link units in history.
This update was a “full rewrite of the link unit matching system,” which is pretty significant. Google tells us we can expect the link units to return better ads. The ad system uses […]
Google Launches iPad Version Of Mobile App
Google has updated their Google Mobile App for iPhone to now support the iPad and take advantage of the iPad user interface. Truth be told, there are not that many changes from the iPhone version to the iPad version except for a overlay search suggestion tab, larger screen real estate and Google showing the […]
Twitter Promoted Tweets: Scandal Or Big Yawn?
Twitter’s rumored Promoted Tweets are now official, launching only a day after the very similar TweetUp launched (will that be DOA?). Promoted Tweets has two phases, which might be described as an AdWords phase and an AdSense phase. The AdWords part is what is launching first.
Marketers buy keywords (for now on a CPM basis) and […]
Twitter To Launch Its Advertising Platform Tuesday
Hot on the heels of the TweetUp announcement comes news that Twitter plans to announce its own advertising platform on Tuesday. The New York Times says the program will be called “Promoted Tweets.”
The advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought to […]
Bing Makes Gains In Search Advertising Share: Report
Echoing recent stats that show Bing slowly growing its search engine market share, a new report says Bing is also increasing its share of search ad spending and clicks. The news comes from the latest quarterly report written by Efficient Frontier, a search marketing agency that manages more than $900 million in digital spending annually.
The […]
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