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SearchCap: The Day In Search, April 12, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • With +1, Advertising Is Getting Social

    Anyone willing to bet on Google’s attempts to get social would have to have deep pockets and a short memory. For years, Google crowed about the fact that Orkut outweighed Facebook in two of the most important developing markets (Brazil & India), but that is likely to change soon (Facebook is gaining in both), whilst […]

  • Functionalism As A Link Building Approach

    Functionalism is a concept that first intrigued me when I studied Anthropology in college, as I really responded to the idea that people do certain things for certain individual reasons that matter only to them, reasons that may seem crazy to outsiders, but that truly do make up a necessary part of someone’s culture. It’s […]

  • New Research: Amazon Topped Search Spending By Far In 4Q 2010

    Amazon.com outspent all other search marketers in the fourth quarter of last year in the U.S., dropping $51 million and dwarfing the rest of the field, according to research covering paid search on Google from Kantar Media’s new syndicated service. The WPP Group company says AT&T was the next-biggest spender, laying out $27 million. Interestingly, […]

  • Yuri Gagarin Google Spaceflight Logo Logo

    Today on Google you will find a logo of a spaceflight and astronaut remembering the 50th anniversary of when Yuri Gagarin was the ffirst human to take a spaceflight. He completed an orbit of the Earth on a Soviet Union backed Vostok spacecraft on April 12, 1961. He instantly became a hero in his country […]

  • SMX Advanced London: Exceptional Sessions, Deep Search Insight, Invaluable Networking

    This article was originally published on the Search Marketing Expo blog by Chris Sherman, Executive Editor of Search Engine Land and conference chair of SMX Advanced London. Our fifth Search Marketing Expo event in the UK is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the great […]

  • Bing & Yahoo Pass 30% Search Engine Market Share, Hitwise Says

    A strong month of March has propelled Bing-powered search past the 30% market share level for the first time since Bing began providing Yahoo with organic search results last August. According to the latest Experian Hitwise data, Bing and Yahoo both grew more than 5% in March and now combine for 30.01% market share. Google […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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