SearchCap: The Day In Search, April 11, 2013

By Fox News

April 11, 2013

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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

AdWords Product Listing Ad CPCs Close In On Text Ads [RKG Report]
Are those sweet efficiencies early adopters of AdWords product listing ads saw in their holiday numbers coming to an end? Well, CPCs are rising, but ROI is still solid. RKG’s Q1 Digital Marketing Report finds that as more merchants come on board, product listing ad CPCs are now just 10% lower than comparable text ads. […]
Google Beats Bing, Yandex & Blekko At Keeping Malware Out Of Search Results [Study]
About three years ago, Google was labeled in one study as the “King of Malware.” Things have apparently changed a lot since then. A new study reports that Google is beating its primary search competitors pretty significantly when it comes to keeping malware out of search results. The 18-month study (PDF), done by a German […]
Study: U.K. Mobile Search Survey Reveals U.K. Consumers In Less Of A Hurry To Make Purchases Than U.S. Mobile Users
Mobile-location based advertising network xAd joined forces with mobile call measurement provider Telmetrics to release their first U.K. Mobile Path-to-Purchase study, focusing on U.K. mobile search behavior. Conducted by Nielsen, the online study, surveyed 1,500 U.K. smartphone and tablet users to measure consumer search activity on mobile devices. While price comparisons and reviews were the […]
Bing Ads Updates: New Sitelink And Ad Position Reporting
Bing Ads rolled out some new reporting features in their March release. Here’s a look at the two of the biggest changes. Ad Extensions Details Adding to its suite of ad extensions reports, Bing Ads included a new “Ad Extensions Details” report. This reporting view shows sitelink performance data by campaign (and ad group if […]
How To Prep Your B2B Search Program For Google Enhanced Campaigns
According to the great Greek philosopher Heraclitus, change is the only constant. As you have most likely heard by now, Google is making major adjustments to its AdWords platform that will have sweeping changes to the ways and means of how you execute your search campaigns. For B2B search, this is going to have a […]
6 Requirements For A Sound Paid Search Bidding Strategy
Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program. Across industries, publishers, devices, and geographies, bidding strategies vary tremendously as search marketers leverage a wide variety of proprietary, publisher, and third-party bidding tools and solutions. However, the success of these tools and solutions […]
The Holy Grail Of Internet Marketing: Owning The Whole SERP
In many ways, taking charge of your search engine results page is like answering the age-old philosophical question, “Who am I” — but for your business. You may still be in the dark about what motivates some of your personal actions, but if you’re a business owner, I’m pretty certain you know exactly what your […]
Live @ SMX Advanced: Managing Search In A Multiscreen World
Quick survey question: How many “screens” are you paying attention to right now? Computer? Check. Smartphone? Check. Tablet? Check. Television? Perhaps. And for how many of these screens have you optimized your search campaigns? And how do those campaigns interact and reinforce one another when your customers also are multitasking in their simultaneous multi-screen worlds? […]