Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google On The Buy Now Button: We Have No Intention To Be A Retailer
Jerry Dischler, the VP of Google AdWords, explained the Buy Now button is about improving conversions on mobile, to help advertisers help with earning more money across mobile devices. - Google Researching AI Technology That Counts Calories By Analyzing A Photo Of Your Food
Google researcher Kevin Murphy said new Im2Calorie technology analyzes the depths of pixels in a food image to identify its shape and size. - SMX Advanced 2015 Live Blog: Keynote Conversation With Jerry Dischler, VP AdWords
Danny Sullivan, Ginny Marvin speak with the head of Google search ads. - How Fast Does Your AdWords Data Update? Find Out
Former Googler Daniel Gilbert shares a script from Brainlabs that calculates how recently your AdWords data has updated. - Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?
Ever wondered what tools are used by some of the best in the industry? Author and SEO expert Stephan Spencer shares his top free and premium SEO tools. - Technically, You Can Have Completely Different Content On Mobile Says Google
Gary Illyes from Google confirms Google really only looks at the desktop content for mobile ranking purposes. - SMX East Agenda Is Up – Secure A Spot Today & Save $300
Get ready for three days of innovative search marketing tactics you won’t find anywhere else but SMX East. - Google: We Are Working On Making The Penguin Update Happen Continuously
At SMX, Google says they hope to release a new Penguin update that is updated by itself in the next several months. - Google Panda Update Coming In Upcoming Weeks
Google’s Gary Illyes says webmasters can expect a Panda refresh within the upcoming weeks. - SMX Advanced 2015 Live Blog: AMA With Google Search
Google Webmaster Trends Analysts Gary Illyes speaks with Search Engine Land founding editor Danny Sullivan to close day one of SMX Advanced.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Facebook Is Testing “Saved Replies” To Help Pages Manage Customer Service Messages
- Big Data Gets Bigger With The Apple Watch And The Internet Of Things
- Before Leading Mobli’s Marketing & Branding Efforts, This CMO Developed Algorithms
- Digital Forecast: A Data-Protection Storm Is Brewing In Europe
- Google Says Micro-Moments Are The New Path To Purchase
- Report: 89% Of Marketers Have Problems With Cross-Channel Marketing, Data Linkage Is The Biggest Culprit
- SMX East Agenda Is Up – Secure A Spot Today & Save $300
- Best YouTube Video Ad In Last 10 Years? Turkish Airlines “Kobe Vs Messi: The Selfie Shootout”
- Instagram Turns Up The Volume On Its Ad Plans
- WWF Taps Those With Nearly Extinct Family Names To Save Nearly Extinct Tigers
Search News From Around The Web:
Industry
- Just how much lobbying is Google doing? Investors want to know, CNN Money
- Search Chat: The Landys – New Awards For Search, webcertain.tv
- Shareholders urged to protest Google pay, usatoday.com
- Yesterday’s Top Tweets & Tweeters Today, #SMX Advanced 2015, aimClear Blog
Local & Maps
- Google Maps Announces Changes To Street View& Views Photographer Program, Search Engine Roundtable
Search Marketing
- Are Averaged Google Organic Search Click Through Rates Useful?, Keylime Toolbox
- Bing: the search marketer’s secret weapon, econsultancy.com
Searching
- Announcing the Ultimate Bing Experience III, Bing Search Blog
- Bing Now Includes Software Download Numbers and Size of Program, The SEM Post
- Google: We Know About 30 Trillion URLs On The Web But Can’t Index Them All, Search Engine Roundtable
- Search Challenge: Find a community of people interested in … this?, SearchReSearch
SEM / Paid Search
- 3 Common AdWords Ad Disapprovals That Have Nothing to Do With the Advertiser, www.wordstream.com
- 7 Tips To Boost Your PPC Campaigns Using Onsite Retargeting, SEMrush Blog
- Keyword Research for SaaS & Subscription Services, termexplorer.com
- When Is The Best Time To Run PPC Ads?, smallbiztrends.com
SEO
- 14 Steps to Complete an Onsite SEO Audit, www.verticalmeasures.com
- Approaching SEO Like the Dating Game, www.blogherald.com
- Evergreen Page: The Amazing SEO Powerhouse, www.searchenginejournal.com
- Having Issues Downloading Google Search Console Data Via The API?, Search Engine Roundtable
- Mobilegeddon: Nearly 50% of Non-Mobile Friendly URLs Dropped in Rank, Stone Temple
- Redirect manager in WP SEO premium, Yoast
- SEO is no longer a skill you can just pick up: Training an SEO, stateofdigital.com
- What’s going on in Fashion SEO?, SiteVisibility
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.