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SearchCap: The Day In Search, September 30, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google URL Shortener Opened To The Public

    Just what the world needs, another URL shortener, right? Google seems to think to, and it’s making its own widely available to anyone — complete with tracking and statistics — for free.
    Google’s just posted the news about the service, which you’ll find at the Goo.gl domain. From the post: […]

  • Facebook Tops Yahoo As No. 2 Video Site

    There’s no drama or news when talking about the most popular video site on the web; that battle was won long ago by YouTube and doesn’t seem likely to change anytime. But after that, the landscape changes a bit. Hulu and VEVO seemed like they might be on the rise, but now it’s Facebook that’s […]

  • Google Street View Reaches All 7 Continents; Yes, Even Antarctica

    Cue the privacy complaints from penguin lovers everywhere. These happy little creatures, sitting on a perch in the middle of Antarctica, have been captured by human cameras without their knowledge and permission and can now be seen on Google Street View. Quelle horreur! Bad news for penguins is great news for the rest of us, because […]

  • Blame Bing: Why The Google Phone Gallery Doesn’t List Verizon’s Best Android Phone

    Google rolled out a new Google Phone Gallery today, a handy way to see the amazingly huge number of Google-backed Android phones out there. But if you’re looking for what Google CEO Eric Schmidt called the best rival to the iPhone, the Samsung Galaxy, it’s missing for Verizon. Why? Verizon’s Galaxy phone uses Bing as […]

  • The Flintstones Google Logo: Yabba-Dabba Do!

    As expected, today in the U.S. is the 50th anniversary of the popular animated TV show, The Flintstones. The Flintstones first aired on ABC on September 30, 1960 and has been in virtually all American’s homes since then. To celebrate the show’s 50th birthday, Google has a special logo depicting the show.

    This logo […]

  • Mapquest Launches New Atlas For Students — With CIA Data

    Mapquest has launched a useful new site: Atlas.Mapquest.com. As the name suggests it’s an interactive atlas, directed toward students and teachers, with tons of useful data and information — from the CIA. There’s a wealth of information here (as one might expect from the CIA) about populations, culture, the economy (and of course the military). There […]

  • Google Phone Gallery Presents A Comparison Engine For Android Handsets

    It’s the return of the Nexus One online store. In fact the old URL for the Nexus One site is now occupied by a mini shopping comparison site for Android handsets called the “Google Phone Gallery.” Note that it’s called Google Phone Gallery and not “Android Phone Gallery.” Indeed, it’s meant to showcase “Android-powered devices […]

  • PPC Testing Part 4: Google’s AdWords Campaign Experiments Tool

    For those of you just getting into paid search, count yourselves lucky. You’re lucky not only to have landed in one of the hottest fields in marketing, but also lucky not to have gone though some of the major workflow frustrations that have now been addressed and fixed in the first ten years of […]

  • Google Instant Expands, Adds Keyboard Navigation

    Google Instant is expanding. The company has just announced new features and wider availability of the search-as-you-type feature. Let’s start with the latter; Google says Instant is expanding in two ways: […]

  • Google Sends Mixed Signals On China: Hiring But Future “Uncertain”

    Ross LaJeunesse, Google’s Asia government affairs chief told an audience in Hong Kong that Google remains “committed to China and to our Chinese users” but added that its future in Mainland China is “uncertain.” At the same time, Google has reportedly been hiring people to protect its shrinking share in the world’s largest internet market. Google […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Other Items

Paid Search & Contextual

SEM Industry


Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • New Sphinn, One Week Later: Your Thoughts? – It's been eight days since the new Sphinn launched. Our mission hasn't changed: to publish the best online marketing content possible. When we made the switch, I asked our readers to give us 2-3 weeks to see how we're doing. But we'd love some early feedback now, even if it is a bit premature.
  • Some Android apps caught covertly sending GPS data to advertisers – The results of a study conducted by researchers from Duke University, Penn State University, and Intel Labs have revealed that a significant number of popular Android applications transmit private user data to advertising networks without explicitly asking or informing the user.
  • How to Tailor Your Ads to a Consumer’s Mindset – Interesting research from Yahoo's advertising group surfaces what types of messages ads should be delivering during specific phases of user actions and behaviors on web sites.
  • 9 Ways To Build A Twitter Community With Substance – Finally! This is the article I'll be sharing with clients to make sure they grow a Twitter following the right way, without focusing on useless milestones and wondering if they should beg, borrow, and steal to gain followers.
  • Google's Most Trusted SEOs Lash Out Over The "May Day Monster" – In their very own webmaster forum, Google has offered clear advice on how to reverse the impact of a site hit by the May Day update. That advice doesn't always seem to work.Those webmasters and SEOs who Google values so much, the forum's "top contributors," are fighting with each other over this topic. Some feel the need to protect Google, while some feel the need to protect the webmasters who have tried everything but are still failing.
  • Why and when Google might be showing just four results – At first I thought it was an idiotic test. Then I decided it was genius.Google worked out from the multiple similar searches I had performed that I was struggling to find the right search term. In response, it showed me a shorter version of the results page – so that it would load faster. This, in turn, means I would eventually find the right search term more quickly.
  • New Study Shows Online Product Research Up 15% – Pew Researchpublisheda new study showing58% of Americans perform online research of products and services before buying, up from 49% in 2004. Demographic report included as well as statistics on who's leaving reviews and comments.
  • We Need Better Filters for a "Tsunami of News" and the "Information Bubble" – The news media has changed, people no longer rely on the 6:00 news to bring them up to date, we live in a 24/7 news cycle where things change and are shared via social mediachannels instantly. However this leads to two new problems the Tsunami of News and living in an Information Bubble
  • Will EverCookie kill the affiliate market? – Do you know what an “EverCookie” is? If you are in the affiliate market, as affiliate or merchant or network, you should really know about EverCookie! An EverCookie is simply put a cookie that can’t be deleted – a true permanent cookie. I am sure you can see the problem.
  • How to become an email marketing genius: The Simmer – A simple case study showing what makes a great email marketing newsletter. I love this line from Andy Sernovitz: "Change your goal from get them to buy to get them to read forever."
  • Google's Seven Display Ad Predictions – "What will display advertising look like by 2015? At the Interactive Advertising Bureau's MIXX Conference…advertising execs got a taste this week of the future of display advertising from Neal Mohan, vice president of product management at Google, and Barry Salzman, managing director of media and platforms at Google"

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