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SearchCap: The Day In Search, October 22, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Appoints Privacy Director & Adds New Privacy Measures

    Google has announced they have increased their privacy controls within Google to better secure user privacy. Google has done this in response to them collecting data over wifi via their street view cars. […]

  • AdWords Trademark Policy Q&A With Terri Chen, Chief Trademark Counsel

    As great as it must be to be Google, there are probably a zillion issues that probably bog them down just like any other big company. Take for example the logistics behind the legalities they deal with regarding trademark issues on their AdWords platform. Every brand has their own ideas on how their trademarked terms […]

  • Google Earth: This Is (1945) London

    Google has added new historical imagery for London on Google Earth. It allows users to see images of how the city looked during recent history, in this case 1945 and various points forward to the present. Below are three “yesterday” and “today” images from the new London archive: […]

  • Google Testing New AdWords Preview Tool

    I reported this morning via a WebmasterWorld thread that Google is testing a new AdWords Preview Tool at this URL. I do not believe Google has announced this new version yet, but from what I can see there are a few minot functional changes. Plus the user interface looks a bit cleaner. Here are […]

  • President Obama Goes To Dinner At Google’s Marissa Mayer’s Home

    President Obama paid a visit to Google’s Marissa Mayer’s home the other night. Mayer was holding a charity event, selling seats for $30,400-per-plate at the fundraising dinner. Obama gave a speech at the event, where he reportedly said:
    My task has also been to try to figure out how do we address some of […]

  • More SEO Myths About Website Usability

    When you optimize your website for search engine visibility, who are you targeting? The statistically average web searcher? Someone who is new to web searching? Or a highly experienced web searcher?

  • A Tour Of How Networks Have Blocked Google TV

    After less than a week since its release, three of America’s largest television networks have started blocking Google TV. Sort of. While ABC and CBS keep Google TV viewers out, as does Hulu, NBC actually still seems to let them in. Below, a visual look at the blocked world of Google TV. Google TV & Network […]

  • Optimizing For Google TV

    Google TV is here! It includes a full web browser, so if you have a lot of video content, you might want to optimize for larger screens and audiences who are sitting on their couches. Fortunately, Google has published some optimization tips. In a blog post, they suggest optimizing for the “10-foot user interface” and a […]

  • Networks To Google TV: Talk To The Hand

    TV is changing for better or worse. And perhaps sensing that their control over audiences and distribution is further slipping away and that their expensive programming is being reduced to mere “content,” the major broadcast networks are blocking access from Google TV. According to a story this afternoon in the Wall Street Journal: […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • The Best Ways to use Social Media at Events and Parties – Gone are the days of boring Evites and untargeted email blasts. Today’s event attendee is much more socially savvy, and it’s time to step up your game. Traditional event planners are starting to learn that the best parties integrate a social element, and the wisest of these PR folks know it has to be built into the event from the beginning. From initial brainstorms to post party pow-wows, a truly successful soiree works social into the entire planning process.
  • NASA Checks into Foursquare: An Interview with NASA – An interview with the Public Affairs Director of NASA about their social media program, their foray into geo-location services and tips other social media programs can use.
  • Using PEST & SLEPT Analysis for Online Marketing – Rishi Lakhani makes the case for using a traditional marketing analysis framework when formulating any online marketing strategy. From the article… "the framework is useful for understanding the online landscape of a business, especially when considering all the online channels of marketing available. Often when working with large sized brands, I have found a massive disconnect between different channels, from Paid Search to Organic, to independent Affiliate marketing, and a disjointed email and Display advertising strategy. Any decent online marketer will not look at these channels individually, but should take a macroeconomic view of them."
  • SES Chicago 2010: The Full Recap – 43 recaps from SES Chicago 2010.
  • What Do You Really Want From Your Link Builder? – Debra Mastaler talks about the things you should want from a link builder beyond just getting inbound links.

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