SearchCap: The Day In Search, May 4, 2010

By Fox News

May 4, 2010

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

SearchWeek: May 3, 2010
Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where […]
Search Month: April 2010 Search News, In Review
Search Month is an exclusive monthly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land from the previous month. Below are top stories organized by topic that happened over the past month. Each topic (or Search Engine Land column) is also a link, where you […]
Google To Open Online Bookstore This Summer
Google will launch an online bookstore called Google Editions this summer. That’s the word from Chris Palma, Google’s Strategic Partner Development Manager, who confirmed the company’s plans today at a publishing industry panel in New York. According to the Wall Street Journal, Google Editions will launch in late June or July, and will let shoppers purchase […]
How To Build Links Faster: 5 Tips For Faster Link Qualification
A little over a year ago, we published a guide to qualifying link prospects. That method still holds; however, in the past year, we have adjusted our thinking, honed our processes and most importantly created a few simple, free tools that will make your link qualification phase much faster. Before getting to the tips and tools, […]
How Social Media is Influencing Your Behavior
We all know that everyone is a product of their environment. Circumstantial life events, influences, and surroundings can further change our behavior. Social media already highly influences our shopping, relationships, and education. But how large of a role does networking through social media play into our lives? Maybe more than any of us realize. Although exceptions […]
Misplaced Concern: The FTC, Google, Apple & United Airlines
Google was hoping that the announcement of Apple’s iAd program would help with approval of the AdMob acquisition at the FTC. However that doesn’t seem to be the case; Bloomberg reported on Friday that the FTC seemed poised to try and block the deal: The U.S. Federal Trade Commission staff is urging the filing of an […]
Beware English Keywords That Aren’t Really English
When targeting international markets – a significant discovery is that they may speak another language – but they seem to actually search in English. Is this really the case? Do people in non-English markets increasingly search in English? So why don’t English campaigns work?
Pitfalls Of A/B Ad Testing, Part 3
Over the past two months in this column, I’ve discussed some of the pitfalls of A/B ad testing, and in this third and final installment, I’ll discuss a new PPC ad optimization model I’ve been working on and have lovingly entitled, the Van Wagner Ad Sets Optimization Model. The model is completely […]
Why Multi-Platform Advertising Is Key In Local Business Search
In today’s digital world, local search campaigns succeed when they create integration and leverage audiences across technologies. That’s why a multi-platform approach makes the most sense for local business advertising—it realizes the benefits and opportunities available across all forms of media, whether they’re in print, online or on mobile. Sensis, an Australian Yellow Pages provider, opened […]
Clickshare: A New Metric To Monitor
Recent research reports that eighty percent of all product searches begin online, whether the product is to be purchased online or in-store. The web influenced $937 billion in U.S. store sales in 2009 and projected to reach $1.3 trillion by 2013, or about one-third of total retail sales, according to Forrester Research. With […]