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SearchCap: The Day In Search, March 11, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How Potential Clients Search For An Interactive Agency

    The search behavior associated with businesses trying to find an interactive agency is very different from other models that I’ve looked at in the past. Generally, informational searches dominate search behavior. In this case, informational searches are very small compared to the number of types that businesses specify when looking for an interactive agency. The type […]

  • Facebook Place Page Owners Get Reports On Check-Ins And Deals

    Local business owners who have claimed a Facebook Places Page can now get reporting on how many people are checking-in to their business, and how many are redeeming deals they’ve offered through Facebook. The new reports, announced today, can help business owners refine the deals they’re offering and track foot traffic from Facebook users over […]

  • Internet Lowlifes Already Targeting Japan Quake Search Results

    With much of the world’s focus on the tragic earthquake in Japan, Internet security watchers are warning about dangerous web pages showing up in some quake-related search results. Trend Micro reported earlier this morning that malware sites had started targeting search terms shortly after the quake hit. As shown in the image above, Trend Micro […]

  • Google Enables Negative Keywords For Product Listing Ads

    AdWords advertisers have long had the ability to use negative keywords to limit the situations when their ads will display, and now product listing ads — rolled out in November — will have this feature, too. Google announced the new targeting capability, saying it’s the first of more extensive targeting features that it is working […]

  • The New Age Of Article Marketing

    I’ll admit it: my SEO strategies leaned a little too heavily on article marketing in the past. It was tempting, it was easy, and it was pure SEO. The old trick was pretty simple: there were dozens of “article directories” online, which would pay somewhere between “A pittance” and “$0″ for 300 words or so […]

  • Google Set For US Senate Committee Anti-Trust Investigation

    Google’s perhaps inevitable encounter with a formal anti-trust inquiry in the US took a step closer yesterday. Wisconsin Senator Herb Kohl, a vocal Google critic and the head of the Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights, indicated that Google would be the subject of scrutiny by his committee in the 112th Congress. […]

  • The Key To Diagnosing & Fixing Data Analysis Paralysis

    A lot of companies struggle with turning information into action. Most of the time, we blame inaction on not having sufficient information, and I’d say that some of the time, that’s accurate. But a surprising amount of the time, the opposite is the case. We have so much information buzzing around our organization that we […]

  • Hitwise, comScore Show New Highs For Bing

    Hitwise reported new search market-share numbers yesterday and this morning financial analysts are offering an early peak at comScore’s February search share numbers. I’ll start with comScore for February: Google: 65.5 percent Yahoo: 16.1 percent Bing: 13.6 percent Ask: 3.3 percent AOL: 1.7 percent Here are the official January comScore data: Bing saw its largest […]

  • Major Earthquake Hits Japan, Google Launches Person Finder Tool

    By now, I am sure you have heard the devastating news that a major earthquake that hit Japan. A 8.9-magnitude quake struck Japan at 2:46 p.m. local time, so far at least 50 are dead. Japan is also expecting tsunamis to follow, possibly leading to more destruction and lost lives. In light of the tragedy, […]

  • Are You Losing Money With Poor Internal Site Search?

    In my last article, Search Marketing is a Game of Resources, I shared with you how improving your site’s conversion rate and profitability is essential if you want to compete in search engine marketing. The ecommerce businesses with the resources and money are much better positioned to compete for organic and paid positions, and their […]

  • The Big SMX West 2011 Recap

    SMX West 2011 just ended about 30 minutes ago and we covered day one and day two of the coverage of the event. Below is one large collection of coverage for all three days. Day One: “Content Farms” Or The Smartest SEOs In the World? – SMX West 2011 Live Coverage, Search Engine Roundtable Best […]

  • SMX Advanced Seattle Registration Open: Sign Up by April 2 for Best Rates

    Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX% Advanced Seattle. The conference will be held June 7-8 at the Bell Harbor International Conference Center in Seattle, WA. Register by April 2 and you’ll receive the best rate […]

  • Google Tests “Check-in Offers” At SXSW

    Google recently introduced check-ins for Google Latitude in an effort to reinvigorate the product, which had fallen behind other newer LBS competitors such as Foursquare. Today Google announced that those check-ins will bring offers from local businesses in Austin, Texas (for SXSW). I’m not going to SXSW, but it will be the battle of the […]

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