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SearchCap: The Day In Search, January 14, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Set To Advertise During Golden Globe Awards

    Microsoft is set to run a pair of television ads during Sunday’s broadcast of the Golden Globe awards, according to the Seattle PI. Bing is, of course, no stranger to TV advertising and marketing in general — what with that $80 million marketing war chest and all back on day one. But the commercials that […]

  • South Korean Police File Criminal Charges Over Google’s WiFi Data Gathering

    Here’s a follow-up up on last week’s report: South Korean police have now filed criminal charges against Google over the collection of personal information via unsecured wifi networks. The data was collected by Street View vehicles in South Korea between October 2009 and May 2010. According to the AP story, police examined the data that […]

  • More See Horizontal Look For Top Three Google Ads

    Report keep coming in that Google is testing a new format for its top three ads. The new format — in which the headline is combined with the first description line, or the two description lines are combined — has been spotted as far afield as the United Kingdom. The effect, some have suggested, makes […]

  • 2011 About.com Web Search Readers’ Choice Awards Now Open

    Wendy Boswell, About.com’s Websearch Guide, has announced the opening of the 2011 Readers’ Choice Awards, which will showcase the best products, features and services in more than a dozen topic areas, from technology to hobbies to sports. Categories include: Best Search Engine Best Reference Site Best Movie/Video Site Best Family and Kids Site Best Shopping […]

  • Google, Bing Up While AOL Hits All-Time Low: comScore December Search Data

    Ahead of their official release, financial analysts released comScore’s December search data. Total search query volume, minus “contextual search” (slideshows), was reportedly up 24 percent vs. a year ago for a total of 18.2 billion monthly queries. Here are the market share figures: Google — 66.6 percent (record high for Google in comScore’s numbers) Yahoo […]

  • Google’s John Hanke Speaks About New Mobile Incubator

    Last week I wrote briefly about Google’s John Hanke’s move into a new role, based on a Forbes interview with him. Yesterday I got to speak directly with Hanke about his “new gig,” as they say. The former CEO of Keyhole came to lead the “geo team” (Maps, Earth) at Google after Keyhole was acquired […]

  • Why Google’s New Keyword Data May Actually Make 2011 “Year of Mobile Marketing”

    By helping solve the fundamental business problem of resource allocation, Google’s freshly announced Mobile Keyword Tool has the potential to ignite mobile search marketing and propel mobile web marketing into orbit, right now. How is that? The announcement revealed a new feature designed to help marketers build segmented keyword lists that better target ads toward […]

  • SEO For A Good Cause: Supporting Advocacy & Non-Profit Campaigns

    Not every SEO campaign starts and ends with a P&L statement. An increasing number of political campaigns, advocacy groups, and nonprofits are using search engine marketing to achieve their goals. It’s tempting to apply the same metrics to either kind of campaign: traffic is traffic, and conversions are conversions, after all. But issues-based campaigns often […]

  • How To Model Search Term Data To Classify User Intent & Match Query Expectations

    Query data is the first tool in every search marketers arsenal – it serves as a launch pad for developing information architecture, understanding market opportunity to creating landing pages with carefully worded ad copy to maximize conversions. To fully understand query data in any market segment, it is extremely valuable to understand and creating a […]

  • The Social Graph: Revolution or Evolution?

    Following Danny Sullivan’s interview with Google and Bing that confirmed social media reactions are a ranking factor with both search engines, it’s easy to get excited about social media being the new big thing in search engine optimisation (SEO). Others are less impressed, not convinced that this will change anything in the real world, especially in […]

  • Mr. Cutts Goes To Washington, Testifies Google Has Integrity

    The head of Google’s search spam fighting team, Matt Cutts, is in Washington DC this week, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that his company’s search results don’t require government regulation. The Washington Post covers his visit, including a presentation today at Google’s Washington DC offices, […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual



Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Mr. Cutts Goes To Washington, Testifies Google Has Integrity – As the US government continues peeking over the fence into Google's various businesses, in a (defensive? offensive?) move – Matt Cutts spends some time with the FTC. From the article at Search Engine Land: "The head of Google's search spam fighting team, Matt Cutts, is in Washington DC this week, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that his company’s search results don’t require government regulation."
  • 8 Lessons I’ve Learned From Doing SEO – Important lessons for SEO consultants gleaned from Wiep's experience over the past 8 years.
  • Extreme Email Experiment: How Much Is Too Much? – How much email is too much? Could you send an email every day to a B2B list? This story examines what to expect if you turn up your B2B email frequency.

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