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SearchCap: Google Sneaky Redirects, HARO Links, AdWords Pregnancy Center Ads

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change
    You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed credit for getting the ads banned, as reported by the Washington Post. In reaction, outlets on the pro-life side have cried foul with headlines like “Google Bans […]
  • Actually, We Don’t Think Google Hates HARO Links
    Despite the buzz going through the SEO industry today, we don’t believe that Google is specifically targeting links that are earned via the popular Help a Reporter Out service. That’s one of the claims from SEO consultant Bill Hartzer, in an article he published yesterday, Google Targets Help A Reporter Out, Press Release Links as […]
  • Google’s Matt Cutts Loses His Body To Stress Importance Of Body Content To Search Engines
    Matt Cutts, Google’s head of search spam, posted a fun video where fellow Googler, Michael Wyszomierski, cropped out his body in the video to make a point. The statement Matt made was that there is importance of content in the body of a page and not just the header, such as the title tag. If […]
  • Get the Most from Technology-Powered Marketing – Attend MarTech: The Marketing Tech Conference
    Marketing is now a technology-powered discipline… a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference August 19-20 in Boston and we’ll help you: Maximize the value of your investment in marketing technology Implement a culture that is responsive, […]
  • Content Free: 25 Percent Of Google+ Reviews Are “Empty”
    Investment firm Piper Jaffray has started tracking and comparing Google+ and Yelp reviews. For its inaugural report, the firm looked at a “snapshot of 950 places in 20 major cities” and compared review counts and depth across categories. The firm says it will continue to do so on a weekly basis going forward. Yelp holds […]
  • Coupons, Coupon Codes, Promo Codes…When Content Is NOT King
    A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few queries, […]
  • Boost Your Campaigns By Becoming An Expert Search “Forecaster”
    In the Greater Seattle area, you never know what spring weather will bring — cloudy at 8 a.m., sunny at noon, pouring down rain at 5. I always start the day with a check of the forecast, so I know what to expect. In the same vein, anyone planning a search advertising campaign should know […]
  • Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines
    Google announced on their Webmaster blog that they have updated two of their guideline documents to improve the clarity around what sneaky redirects are against Google Webmaster Guidelines. Google has expanded their guidelines to ensure webmasters are aware that using sneaky redirects through mobile site detection and redirection, is not allowed if the content is […]
  • Google Opens Voting To Help Determine This Year’s “Doodle 4 Google” National Winner
    After opening its “Doodle 4 Google” contest to kindergarten through twelfth graders in February, Google has released its list of state winners, and started a public voting forum to help select this year’s national winner. Asking students to create a Google logo based on something they would invent to make the world a better place, […]

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