SearchCap: Google Knowledge Graph, Schema Markup & Local SEO

September 25, 2015

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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Google Adds Site URL In Knowledge Graph Box
Sep 25, 2015 by Barry Schwartz
Google has added a hyperlink to the brand’s web site in the knowledge graph box.
A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type
Sep 25, 2015 by Tony Edward
Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony Edward has some suggestions.
Search In Pics: Google Drink Pouches, Dog Noogler & Google Cloud Pillow
Sep 25, 2015 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Does Google Really Know Where You Are? For Nearly Half Of You, The Answer Is No
Sep 25, 2015 by Steve Cameron
Search marketers rely on Google to serve up ads to prospects within a targeted geographical area, but is Google’s location data accurate? Contributor Steve Cameron reports on the results of a survey designed to find out.
Identifying & Capitalizing On “Link Inefficiencies” In Your Link Building
Sep 25, 2015 by Tom Demers
Got great content but not many links? Columnist Tom Demers explains how to find and create linking opportunities with your existing content.