Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September
High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built right in.
- Search Ads In Google Play Store Rolling Out For All Android App Marketers
App install ads appear in search results in the Play Store.
- How To Attract Killer Links For E-Commerce Sites
Trying to create compelling, linkable content for an e-commerce site? Columnist Stephan Spencer has some great ideas to get you inspired!
- Trade Shows Deliver ROI for BKA Content
BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It specializes in creating all kinds of content, including product descriptions, category pages, blog posts, press releases, social media posts, Web pages and SEO content. What sets BKA Content apart in the market is that the company includes customized managed services […]
- What To Do When Content Marketing Fails To Improve SEO Performance
You had big dreams for your content marketing initiatives — but unfortunately they’ve fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn’t positively impacting your SEO.
- Bid To Position In “Real Time” With This Open-Sourced AdWords Script
In response to demand, former Googler Daniel Gilbert shares a Brainlabs script that allows you to bid to position in AdWords.
- Google Translate App Adds 20 More Languages To The Instant Visual Translation Feature
The Google Instant Translation app gets a lot more powerful.
- Google Updates AdWords Keyword Quality Score Reporting
Update does not affect ad auction or ad serving processes.
- Etsy Boosts Search For Better Content Discovery, User Engagement
Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs, and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Facebook Beats Estimates With $4.04 Billion, Mobile Nearing 80 Percent
- Yahoo Introduces Livetext, A Silent Video Messaging App
- Search Ads In Google Play Store Go Live Globally
- Trade Shows Deliver ROI for BKA Content
- Ad Blocking: A Binary Solution To A Complex Problem
- Why You Should Quit Coding Emails
- Baidu’s Q2 Profit Falls, Company Diversifying Away From Search
- Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots
- Yelp Earnings: 51 Percent Revenue Growth, But Outlook Disappoints
Search News From Around The Web:
Industry
- Google wants to build its 4th data center in Oregon, for at least $200M, VentureBeat
- Interview with Bing’s Duane Forrester: Looking Into the Future of Search & Tech, BruceClay.com
- Interview with Expert Link Builder Julie Joyce, Owner of Link Fish Media, SEMrush Blog
Local & Maps
- Why Structured Data is Important for Local Search, polepositionmarketing.com
Searching
- Google Photos Search Filters, Google Operating System
- Search Challenge (7/29/15): Identify these three insects, SearchReSearch
SEO
- Best Practices for Optimizing Your Crawl Budget for SEO, thesempost.com
- How To Quickly Unblock Google From CSS & JavaScript, What Google Looks At & How Many Were Notified, Search Engine Roundtable
- How to Unblock All CSS & Javascript for Googlebot Using Robots.txt, thesempost.com
- Troubleshooting Google Search Console International Targeting "No Return Tags" Error, internetmarketingninjas.com
SEM / Paid Search
- Dissecting PPC Agency Pricing Models, PPC Hero
- Eye Care Advertising and Paid Search, AdGooroo
- What Is Google Manufacturer Center?, koozai.com