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SearchCap: Google Ad metrics, Bing Ads scripts & Bing loses Cortana lead

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Ads Scripts are rolling out in beta
    Nov 7, 2018 by Ginny Marvin

    Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns.

  • Cortana loses its chief after only 8 months
    Nov 6, 2018 by Greg Sterling

    Microsoft is an AI leader but Cortana lags its rivals in distribution.

  • Google Ads intros new ad position metrics
    Nov 6, 2018 by Ginny Marvin

    Four new metrics provide better indications of where your ads appear on the search results pages.

  • Learn how distance and intent shape local search
    Nov 7, 2018 by Digital Marketing Depot

    In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and — from their local queries altogether. Since we can’t always rely on a searcher to state when their intent is local, […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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