Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Predictions Tackles The NFL, Likes The Broncos, Colts, Packers & Seahawks
Having done pretty well with predictions for basketball, tennis and soccer, Bing turns its prediction engine loose on the upcoming NFL season.
- Driving Growth With Marketing Automation – September 9 Webcast
Essential strategies for using marketing technology to drive more revenue, reduce costs, and improve overall ROI.
- Yahoo Follows Google In Building Out Local Search Marketing Reseller Program
As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The company is expanding and adding resellers to its Preferred Partner Program.
- India A Second Front In Google’s Antitrust Battles With Foreign Regulators
While Google’s antitrust investigation in Europe has received considerable attention, a similar ongoing investigation in India has received far less coverage.
- 3 Steps To Find And Block Bad Bots
Is your Web analytics data being skewed by bot visits to your site? If so, columnist Ben Goodsell has the solution.
- 6 Non-SEO Tools You Should Be Using For SEO
You’ve read tons of reviews for the most common SEO tools, but what about other tools that can assist in your daily SEO efforts? Columnist Brian Patterson shares his favorites.
- “US Tennis Open Results” Google Logo Delivers Search For Start Of Today’s US Open Tournament
Having won this year’s Australian Open, French Open and Wimbledon, Serena Williams could be the next Grand Slam winner by tournament’s end.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- MTV VMAs Set Record For Most Tweeted US TV Show (Excluding Sports)
- Wearables Game Changer: Android Wear Now Compatible With iPhone
- 4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective
- How To Banish Bad Bots From Your Site Analytics
- Headache Or Opportunity? The Profusion Of Marketing Data
- 3 Steps To Better Holiday Insights With Cohort Analysis
- With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign
- Yahoo: The Decline Of The Mobile Browser Is A Threat To Search
Search News From Around The Web:
- Through the Google lens: Search Trends August 21-27, Official Google Blog
- Google News: Download Publishers App In Editors’ Pick, Search Engine Roundtable
- Google Rolling Out A Gorgeous New ‘Apps’ Results Layout For Mobile, Android Police
SEM / Paid Search
- 8 Good Reasons To Bid On Your Pure Brand Keywords, PPC Hero
- Google AdWords Structured Snippets Ad Extensions, The Complete Guide, WebRanking
- Google Releases AdWords Editor 11.1.2, Search Engine Roundtable
- Serious Bing Ads Conversion Tracking Issue (Agency Point of View), SeekandHit Internet Marketing
- 5 Ways Successful SEOs Are Killing It With Topical Trust Flow, Majestic Blog
- Four Important SEO Trends for 2015, MarketingProfs
- Making Sense of Google’s Robots.txt Contradictions, DriveHill Media
- SEO for Old Blog Posts, How to Revive Them from the Dead and Maximize Their Reach, Ignite Visibility
- Traffic and Engagement Metrics and Their Correlation to Google Rankings, Moz
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.