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SearchCap: The Day In Search, August 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Search Results Dominated By One Domain

    Is it a test? Is it a bug? Is it a permanent change to Google’s search results? No one knows, and Google hasn’t answered our questions about it yet. What’s “it”? As Malcolm Coles describes in a blog post today, Google is allowing a single domain — from a well-known brand — to dominate the […]

  • Don’t Overlook Conversion Events

    In our industry, we tend to become obsessed with topics like Keywords, Demand, Ranking, Paid Campaigns, Optimization, Algorithm changes, etc. What we tend to lose sight of is the real point of search – what do people do when they get to your site? Search is simply one of many vehicles to get qualified traffic […]

  • Making Sense of Facebook Places

    One of the questions that came up after the formal launch of Facebook Places last night was: how will this affect Google Places (among others)? As an aside, I have to say it’s really strange that these products have nearly the identical name. It’s almost like Honda offering a car with a particular name and […]

  • Step-By-Step: Your First Keyword Report

    To really dive into the nitty gritty of your account performance, you’re going to have to generate some custom reports. That’s because while the engine dashboards provide some top level data on your reports, they’re too general and non-specific most of the time to be really useful. Today I’ll take you step-by-step through your […]

  • SES SF Live Blogging Recap: Day Two

    Below is the live blog coverage of the sessions given today at the Search Engine Strategies San Francisco conference. If you are aware of other live blog coverage, feel free to link to them in the comments. […]

  • Live Blogging the Facebook Places Launch

    I’m at Facebook HQ in Palo Alto where CEO Mark Zuckerberg is on stage in a jam-packed room that more resembles a wedding or luau than a press conference. He’s now announcing Facebook Places. He says Facebook Places seeks to accomplish three goals. […]

  • Germans Can Opt-Out Of Google Street View

    As we mentioned last week, Google is now allowing German residents to opt-out of having buildings shown in Google Street View Germany.
    The removal request page begins by saying that it’s “a pity” that the user wants to make a building unrecognizable in Street View. Google goes on to explain that […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual



Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Attention! Before You Guest Blog, Know Their Audience – It is important before you start to guest blog, that you understand each blogs target audience and how influencial they are. This post shows you how to research a blogs audience and readership to help you decide on which blogs to write guest posts for.
  • Rand's Getting More Worried about the Effectiveness of Webspam – For a long time, if you asked me about spamming the search engines, whether with hardcore black hat tactics or merely gray hat link acquisition, I'd say that in the long run, neither was the right move. Building a great site and a great brand through hard work, white hat links, solid content and marketing strategies has always been my path of choice. It still is today, but my faith is definitely wavering.
  • Google treating brand names in search terms as site: searches? – If you search for [some term] and [website name], Google's now treating it as if this is a site:[website name] search – allowing that site to completely dominate the first page of results. Seems a big shift in favour of big brands – and will also penalise affiliates, and companies reselling other services.
  • Top 25 Social Media Keyword Search Tools and Engines – Want to learn what is being said in your niche or industry in real time? Check out these 25 blogging, forum, and social media search tools and engines.
  • Market Research for Link Building – Who You Can Get Links From – Very comprehensive post from the SEOmoz blog about link building "due diligence".

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