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SearchCap: The Day In Search, August 13, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Oracle Sued Google Over Patent Infringement Of Java Within Android

    Oracle has filed suit against Google for allegedly infringing on patents they hold for Java, which Oracle acquired last year.
    Karen Tillman from Oracle said, “In developing Android, Google knowingly, directly and repeatedly infringed Oracle’s Java-related intellectual property. This lawsuit seeks appropriate remedies for their infringement.” Google said they have not yet been served […]

  • The Subtle Science Of Bidding Part 3: Second Order Effects

    In the past two posts of this series (part 1, part 2), I discussed the actual auction mechanism that the search engines deploy, with real life examples with both brand and non- brand keywords. In the final and concluding part of this series, I will discuss what I term as “second order effects” and will […]

  • How To Rescue Poorly Converting Web Sites

    Twice this year I got the call too late. Two online businesses were in their final death throes. Their owners begged me for emergency help with sinking conversion rates. Both believed that I could find what was “broken,” repair it with some magic usability tape, traffic would flow again and sales would return. […]

  • Dead Girl On Google Street View? No, Just A Game

    Imagine clicking through your neighborhood’s Google Street View photos and finding this:

    If you think you’re looking at the body of a dead girl, so did people who live on Middle Road in Worcester, England. But, as the Daily Mail reports, it’s just a ten-year-old named Azura Beebeejaun who happened to be “playing dead” with a […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Other Items

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Fueling Your Local SEO With Citations – Pay attention to Local, people! Another good reminder of the local citations business owners need to be looking for to rank well in the "pack" and just plain good for business too.
  • 3 New Ways to Reuse Old Articles to Triple Your Backlinks – Turn those old articles you have hanging around your desktop folder into even more backlinks with this three-pronged attack.
  • Should You Post (or Buy) Ads on Twitter? – Twitter advertising can be a hot button issue for some though, causing followers to flee or advertisers to come a-calling. Some love it because it’s a way to monetize something they do anyway, or reach a new targeted market. Some hate it because it causes unsolicited clutter and “invades” real relationships. Jennifer Mattern falls squarely into the latter group. What about you?
  • How To Rescue Poorly Converting Web Sites – Kim gives some pretty spot on amazing advice for helping your site convert better. Take the time to read this if you own a site that needs a little work on conversion.
  • 74 B2B Link Building Queries for B2B Link Prospecting – This article provides 74 B2B-oriented queries for discovering new backlink prospects based on what's inherently linkable about your site or organization. Beginning and intermediate seos will appreciate the structure behind the queries – we've organized them according to 18 types of link opportunities AND by 3 major types of link building campaign. Advanced B2B SEOs may just find a query or two to add to their link prospecting tool box…

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