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Tuesday, May 28, 2024

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Search Engine Local.com Dramatically Upgrades

Local.com is one of the veterans in the local search segment but its consumer destination site has generally lagged competitors in several ways. The company has now rectified that to a significant degree by launching a totally overhauled UI and user experience. There’s also considerable new or enhanced content that didn’t previously exist.

The new site is organized around local business search, coupons and local events. It offers a bolder look across the board, with more “branding” than before. The homepage is somewhat reminiscent of Bing with its large, changing graphic.

Overall the site is a significant upgrade and improvement over its predecessor. I have some additional discussion on my personal blog Screenwerk.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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