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PPC Academy: Complete Course Table of Contents

Well, here we are. A year in the books! Thank you for reading this one-year paid search course—I hope you got a lot out of it. I know that it was a great exercise for me to spend time really organizing my thoughts into a structured format. So much of search engine marketing is self-learning via sites like SearchEngineLand.com, attending trade shows and conferences and talking with peers. There are also some great books on the subject, and I urge you to keep learning!

In the effort to make this column a better resource for you all, below is a “chapter by chapter” guide of the posts from this year. Feel free to email me directly using the contact form on this page if you have any questions or would like clarification for any of the content in these posts.

Looking back at them now in completion, I’m pretty proud at what I’ve accomplished and I’d like to thank my editors here at SearchEngineLand, Chris Sherman and Elisabeth Osmeloski, for not only allowing me the forum to present this course, but also the time they spent editing and polishing my writing to bring you, the reader, the best end product we could.

Once you’ve reviewed the course, take the PPC Academy Final Exam to evaluate your own knowledge and find out where you may want to spend more time working on your skill set. Good luck!

Intro To Search

Research Phase

Build Phase

Launch Phase

Reporting and Analysis

Non-Search Inventory

Becoming a Well-Rounded Search Professional

The PPC Academy Final Exam

PPC Academy is a comprehensive, one-year search advertising course from beginning to end. Starting with the basics, PPC Academy progressively explores all of the varied facets of paid search, and the tactics needed to succeed and become an advanced paid search marketer.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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