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Friday, January 27, 2023

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New Google UI On Mobile Devices Too

Danny’s otherwise exhaustive discussion of the new Google UI left out mobile. As you might expect, everything Google does these days it does with an eye toward mobile. And that includes the new UI changes.

All the options available on the PC side don’t entirely show up in mobile but the major icons/filters do. Here’s the new left nav on a search for “iPhone” on the PC:

And here’s how that same search looks on a mobile device (iPhone OS). You touch the “>>” icon beside the search box and it reveals the filters:

You’ll notice that the order of the filters is slightly different on the mobile SERP. In addition, the blue filter, “Updates,” provides Twitter real-time results. It’s also interesting that Google has called the filter concerned with product search “Shopping” online and “Products” in mobile.


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