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Microsoft adCenter Adding "Real-Time" Budget Tracking & Improved Budgeting Tools

The Microsoft adCenter blog announced they are adding budgeting improvements to their search ad tools.

Tina Kelleher from the Microsoft team explained that in the upcoming “days” advertisers will be able to track their ad spend in “near real time.” Tina went as far to say that there will be “almost no time lag between a click recorded and spend tracked.” This improved “near real time” data will help advertisers who set a specific budget adhere to those budget targets.

Tina did add a disclaimer that Microsoft may go over a budget for a specific day by up to 20%, but never “more than 20% on any given day.”

For more information on this change and how to prepare for it, see the adCenter blog.

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