Paid search, mobile, display/banner ads and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This free 48-page guide from our sister site, Digital Marketing Depot, includes updates on the current trends and issues in paid media campaign management, outlines the capabilities these platforms provide and profiles leading vendors.
If you are considering licensing a paid media campaign management platform, this guide will help you decide whether or not you need to. It provides recommended steps for evaluating which solution is best for your business and profiles of leading vendors.
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