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Google's Search Share Continues To Inch Higher, comScore Says

Google inched slightly higher in search engine market share during October, according to the latest monthly report from comScore.

The October report is the second one since comScore began separating out what it calls “explicit core search,” a measurement that takes into account the automatic display of search results in Google Instant Search. ComScore gives Google a 66.3% market share in its explicit core search report, up two-tenths-of-a-percent over September.

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ComScore reports that Google saw a little more than 11 billion core searches in October, a 4% increase over September. Yahoo saw a 2% increase in search quantity, while Bing jumped by 7% during October.


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