It must be the newer asynchronous code, but if you use that code, you can quickly gain access to the site in Google Webmaster Tools. You must be the administrator of the site in Google Analytics to verify the site using this method. But once it is verified, you can then quickly share the data with others.
In addition, Google “improved interface for verification” by adding more information about each verification method, including step-by-step instructions for some verification methods. The last time Google revamped the verification page was in October 2009.
The new Analytics verification method now gives you four ways to verify you site in Google Webmaster Tools. They include:
- Add a DNS record to your domain’s configuration
- Add a meta tag to your site’s home page
- Upload an HTML file to your server
- Link to your Google Analytics account