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Tuesday, December 5, 2023

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Is Google Experimenting With Bringing Twitter Into Desktop Search Results?

In May, Google began showing Twitter listings within its mobile search results within the US. Now it looks like those might be coming to desktop and beyond the US.

The folks at Conductor tipped Search Engine Land to Twitter integration showing up in Google’s desktop results in the UK. Here’s an example:


Conductor tells us they’ve spotted this integration for several celebrities and large brands, but only when checking results within the UK.

We can’t replicate the results, but it could be that Conductor got tagged into an experimental group, which is common for how Google tests. We’re checking with Google for any official confirmation.

Postscript: A Google spokesperson confirmed that the company has been experimenting with displaying Twitter in desktop search results since mid-July: “We don’t have more to announce for now.”

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