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Google's Search Share Down For 4th Straight Month: Hitwise

Experian Hitwise is the first of the traffic measurement services to check in with numbers for March 2010, and there’s really no other way to say it: March was a strange month of consmer searching. Google continues to lead the way with almost 70% search share, but that represents a fourth straight declining month for Google. What’s more, the two winners in March were … Yahoo and Ask.com?

hitwise-march

I think it would take a long time to go back and find the last time Yahoo and Ask.com gained in the same month that Google and Bing (or Live Search) declined.

But the bigger picture shows that this is Google’s fourth straight month of declining search share, according to Hitwise.

hitwise-google

Google reached a high of 72.25% share in December, and has seen that number drop slightly each month since then. But still, Google’s market share — as Hitwise sees it — is still more than twice as high as Yahoo, Bing, and Ask combined.


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