Search queries that contain a location qualifier such as “nearby” or “near me” have doubled in the past year, according to Google Trends data from March. Eighty percent of those searches come from mobile devices.
Now that you know this, you’ll start to be cognizant of how often “nearby” and “near me” variations of search queries pop up in Google auto-suggest on your phone.
Google first released this data last week with the launch of a new mobile ad product specifically designed around these types of queries. The new Nearby Business listings strip out the typical copy shown in text ads and feature buttons to get directions or click to call the business. Google’s Chief business officer Omid Kordestani repeated the stat during an interview at Re/Code’s Code Conference.
Kordestani also confirmed reports that a buy button will start appearing soon on select search ads. To see what else Kordestani discussed with ReCode’s Kara Swisher, see our live blog coverage on Marketing Land.
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