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Google Releases New AdWords Editor : Version 8.5

The Google AdWords Blog announced the new version of the AdWords Editor, a desktop based editing tool to manage your AdWords campaigns. Version 8.5 is available for both Mac and PC and adds several features, they include:

WAP image ads: Create and manage WAP (mobile) image ads in AdWords Editor. You can:

  • Download and upload WAP image ads.
  • Create and edit WAP image ads within the WAP Image Ads tab.
  • Copy and paste WAP image ads between campaigns.
  • Import and export WAP image ads using a CSV/XML/HTML file or by using the Add/Update Multiple Ads tool.

Display ads: Version 8.5 now includes support for display ads created by the Display Ad Builder. You can:

  • Download display ads into AdWords Editor.
  • Copy and paste display ads between campaigns.
  • Import and export display ads by using a CSV/XML/HTML file or the Add/Update Multiple Ads tool.

Audiences: Support is now provided for assigning Audiences from Remarketing Lists or Custom Combinations. Download, view, and assign audiences within the Audiences tab.

For a full change and feature list, see the version 8.5 release notes.


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