Google Business Profile, formerly Google My Business, has a new feature in the products section that lets you mark a product as “special.” After you mark a product as special, that product will be moved to the top of the products you listed in your Google Business Profile listing.
What it looks like. Here is the setting in the Google Business Profile products section that says “Mark as Special.” It says “products marked Special are shown at the top of the page.”
Why we care. Clearly, some local SEOs and businesses wanted a method to promote products to the top of the page. This gives them a way to feature one or more products higher up in their Google local search listings and Google Maps listings.
I personally do not see this feature but others like Shameem Adhikarath do. We have asked Google for a comment about the rollout of this feature and are waiting to hear back.
New on Search Engine Land
SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more
Google Ads not serving fully on Gmail
PPC 2021 in review: Privacy and automation force advertisers to adapt
Messy SEO: Fixing site structure while a Google title change sinks clickthroughs
Microsoft Advertising CVP Rik van der Kooi announces departure