Google has confirmed that the November 2021 core update is now finished rolling out.
The announcement. “The November 2021 Core Update rollout is now complete,” Google wrote on the Google Search Central Twitter account.
November 2021 core update. As a reminder, the November 2021 core update started to roll out at about 11 a.m. ET on November 17, 2021. This update took 13 days to roll out after it was announced. So this update started on November 17, 2021 and lasted through November 30, 2021.
When and what was felt. Based on early data, this update seemed to roll out fast and in a significant manner for many queries the data providers track. We did see some “tremors,” shifts in volatility, after the initial update the day before and the day of Thanksgiving, as well as on November 30th, these are the final sets of volatility you would see from the initial broad core update release.
More on the November 2021 core update
The SEO community. The November 2021 core update, like I said above, was felt fast and hard. Not just in terms of the ranking impact but the timing. I was able to cover the community reaction in one blog post on the Search Engine Roundtable. It includes some of the early chatter, ranking charts and social shares from some SEOs.
What to do if you are hit. Google has given advice on what to consider if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and in fact, a negative rankings impact may not signal anything is wrong with your pages. However, Google has offered a list of questions to consider if your site is hit by a core update. Google did say you can see a bit of recovery between core updates but the biggest change you would see would be after another core update.
Why we care. Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your website or something Google changed with its ranking algorithm.
If your site saw any changes between November 17 and November 30, it was likely related to the November core update.
More on Google updates
Other Google updates this year.This year we had a number of confirmed updates from Google and many that were not confirmed . In the most recent order, we had: TheJuly 2021 core update,Google MUM rolled outin June for COVID names and waslightly expandedfor some features in September (but MUM is unrelated to core updates). Then, theJune 28 spam update, theJune 23rd spam update, theGoogle page experience update, theGoogle predator algorithm update, theJune 2021 core update, theJuly 2021 core update, the Julylink spam update, and theNovember spam updaterounded ou the confirmed updates.
Previous core updates.The most recent previous core update was theJuly 2021 core updatewhich wasquick to roll out(kind of like this one) followed by theJune 2021 core updateand that update wasslow to roll out but a big one. Then we had theDecember 2020 core updateand the December updatewas very big, bigger than theMay 2020 core update, and that update was alsobig and broadand took acouple of weeks to fully roll out. Before that was theJanuary 2020 core update, we had some analysis on that updateover here. The one prior to that was theSeptember 2019 core update. That updatefelt weakerto many SEOs and webmasters, as many said it didn’t have as big of an impact as previous core updates. Google also released anupdate in November, but that one was specific to local rankings. You can read more about pastGoogle updates over here.