For some time Google PC search has indexed links to iTunes enabling users to click through and directly review or download mobile apps. Now Google is doing something similar in mobile search by putting links to mobile apps and related information at the top of results.
Clicking the associated link (see below) takes users directly to iTunes or the Android market on the device to download the app. It’s a nice way to efficiently get to an app vs. opening the app store and searching for a particular app. It’s one less step. However it’s not quite as good an app “discovery” mechanism as, say, a Chomp.
There’s a bit of an irony here. Google is doing this to make mobile search a more useful and more widely utilized tool. However apps are sometimes substituted by iPhone users in particular for general search.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.