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Google Has Solid But Flat Quarter: $6.82B

Google just reported Q2 revenues of $6.82 billion, which represented 24 percent growth over Q2 2009. This was basically in line with consensus financial analyst estimates. However on a quarter over quarter basis growth was flat (1 percent).

Here are the highlights from the earnings release:

  • Google-owned sites generated revenues of $4.50 billion, or 66% of total revenues, in the second quarter of 2010. This represents a 23% increase over second quarter 2009 revenues of $3.65 billion.
  • Google’s partner sites generated revenues, through AdSense programs, of $2.06 billion, or 30% of total revenues, in the second quarter of 2010. This represents a 23% increase from second quarter 2009 network revenues of $1.68 billion.
  • Revenues from outside of the United States totaled $3.53 billion, representing 52% of total revenues in the second quarter of 2010, compared to 53% in the first quarter of 2010 and 53% in the second quarter of 2009.
  • Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 15% over the second quarter of 2009 and decreased approximately 3% over the first quarter of 2010.
  • Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 4% over the second quarter of 2009 and increased approximately 2% over the first quarter of 2010.
  • Traffic Acquisition Costs, the portion of revenues shared with Google’s partners, increased to $1.73 billion in the second quarter of 2010, compared to TAC of $1.45 billion in the second quarter of 2009. TAC as a percentage of advertising revenues was 26% in the second quarter of 2010, compared to 27% in the second quarter of 2009.




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