The Google AdWords Blog announced they are now allowing UK advertisers to use more types of non toll-free numbers in the United Kingdom within the click to call AdWords program.
Google said, “until now, you could only include free phone numbers (e.g. those starting with ‘0800’), or phone numbers with a local area code (e.g. starting with ‘020’ for London).” Now, Google is allowing more types of numbers to appear in the click-to-call ads. Specifically those beginning with 0843, 0844, 0845 and 0870.
These ads can be seen on iPhone, Android-powered devices or those running Palm OS. Here is a sample ad: