Google seems to be testing a new variation on AdWords display, showing the landing page domain name at the end of the headline, after a short vertical line. The apparent experiment appeared in the top three ads in the center of the page on Google.com, but isn’t showing up for most users.
Screenshot by Nilaye Thakrar
The variation was spotted by Search Engine Land reader Nilaye Thakrar, search engine marketing manager at Canadian job search site Workopolis.
Google regularly conducts experiments of different AdWords displays, measuring performance and, if the results are good, rolling them out widely. Recent changes to the display include showing the domain part of the landing page URL in lower case letters, and a more horizontal look, which was spotted in the wild before being officially announced.