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Google Analytics: Goodbye Site Overlay, Hello In-Page Analytics

Google has removed the “Site Overlay” tool from Google Analytics and replaced it with a new one called “In-Page Analytics.” It’s fairly similar to Site Overlay, but appears on first glance to offer better data visualization and an improved interface.

In its announcement, Google admits that the old Site Overlay tool “hasn’t worked as well it could.” The new features of In-Page Analytics are probably best described in Google’s video, which demonstrates how it works with the various filters, options, and other reporting tools in Google Analytics.


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