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Bing Ads Updates: New Sitelink And Ad Position Reporting

Bing Ads rolled out some new reporting features in their March release. Here’s a look at the two of the biggest changes.

Ad Extensions Details

Adding to its suite of ad extensions reports, Bing Ads included a new “Ad Extensions Details” report. This reporting view shows sitelink performance data by campaign (and ad group if selected). Ad extension reporting by keyword and by ad was already available.

Sitelinks Campaign Reporting Bing Ads

Top vs. Other

The Keyword Performance Report got a new feature with the “Top vs. Other” column. This new column shows the performance of ads when they are in the mainline (top of the page above the organic results) and the right side bar. You’ll find Top vs. Other by scrolling to the bottom of the Available Columns section in the report builder.

Bing Ads Top V OtherWhen running a report using Top vs. Other, you’ll see keyword performance data on any or all of these options:

  • Bing and Yahoo! search – Other
  • Bing and Yahoo! search – Top
  • Syndicated search partners – Other
  • Syndicated search partners – Top
  • Unknown – You’ll see this if you are looking at results prior to the feature release of 3/14

See the March release for the full list of updates.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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