Bing Ads announced the launch of Keyword Planner in the Tools section of the Web UI in US accounts on Tuesday.
The Bing Ads Keyword Planner provides keyword and ad group suggestions and shows average monthly search volume trends, relative competition and suggested bids. The update brings the interface in line with AdWords and addresses the data limitations of the former Bing Ads keyword tools.
You start by either searching for new keywords or getting budget recommendations or insights on existing keyword lists.
To find new keywords, you can target by state, DMA and/or city, and breakdowns by location are shown visually in a chart at the top of the data table. You can also filter by search volume, exclude keywords already in your account and add keywords to include or exclude in the list.
The other option for keyword discovery is multiplying keyword lists to get new keyword combinations.
You can also upload or copy and paste existing keyword lists into the tool to group them into ad groups, see search volume trends and get performance estimates based on budget inputs.
The performance and cost estimations are tailored to the specific account you’re working in. For example, you may see the bid landscape graph shows a downward trend (see below), indicating that the budget is not expected to be sufficient at that bid.
Bing Ads piloted the Keyword Planner in March and July. It began rolling out to some accounts in August and is now available to all US advertisers. The Keyword Planner replaces the “Research Keywords” tool in US accounts.
If you’re not seeing it in your accounts yet, you can get started here.
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