From Siri to Google Now and Cortana, local search has always been a killer use case for search/personal assistant technology. And now Amazon’s Echo is playing in that space, too.
Echo has already had an extremely limited local search toolset — owners could ask for local weather forecasts or local traffic information between two points. Now, owners can also get information about local businesses with the data that Echo provides coming from Yelp.
Here’s a search I did looking for a plumber in Richland, Washington:
After you do a voice search, the Echo/Alexa mobile app will show you the search results with additional information including Yelp’s star ratings. I have a screenshot of that, plus two more video examples of Echo’s local search capabilities in action, in my article today on Marketing Land: