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Google Ads scripts rolls out support for asset-based video ads

Google Ads scripts now supports asset-based video ads, the company announced via its developer blog on Monday. This functionality replaces the previous media-based video...

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Microsoft earnings: Search, LinkedIn advertising revenue rise

Microsoft released its earnings report yesterday for its second quarter. In it, we learned that search and news advertising was up 32 percent year...

Receipes

Microsoft earnings: Search, LinkedIn advertising revenue rise

Microsoft released its earnings report yesterday for its second quarter. In it, we learned that search and news advertising was up 32 percent year...

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Microsoft earnings: Search, LinkedIn advertising revenue rise

Microsoft released its earnings report yesterday for its second quarter. In it, we learned that search and news advertising was up 32 percent year...

Google Ads scripts rolls out support for asset-based video ads

Google Ads scripts now supports asset-based video ads, the company announced via its developer blog on Monday. This functionality replaces the previous media-based video...

CMOs, put these 4 trends at the top of your agenda for success this year

It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, I addressed how CMOs...

4 automated campaign types and how to control them

Paid search practitioners have expressed a lot of frustration over the increasing amount of automation that platforms, like Google, have been implementing. However, this...

tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

If you’ve followed along with the news recently, Google has confirmed that Target CPA (tCPA) is not planned to sunset in 2022. You may...

Gaming

Microsoft earnings: Search, LinkedIn advertising revenue rise

Microsoft released its earnings report yesterday for its second quarter. In it, we learned that search and news advertising was up 32 percent year...

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